Well, how to maintain their site it is the matter of their own business of cause. Still, I think what they do with site is silly. The people who go there do have ALREADY a specific interest and they look for information, not for a presentation style. Those modal, tweeter-size dialog boxes that are popping up are ridicules. Still, again, it is their site and they allowed doing whatever they want.
What I true missing at their site is a lucid explanation of relation between the objective scientific data that they collect and the applied listening experiences. For instance they have some graphs with tonearms tube of different materials.
Sure, all materials would do deferent sonic transfer, not to mention the different thickness of the tube’s walls and different filling of the tubes will affect sonic transfer as well. They put some diagrams indicating how one tube differs from another. So, what? Those differences are visible on the graphs but they are not interpretable in teams of practical sonic advantages and disadvantages person we might get from a whole playback. I presume (and this is VERY bold assumption) that the people who manufacture Reed arms do know those advantages/disadvantages and if they do then they need to outline their observations. The people who buy or consider buying the Reed would have no idea what type of tube to order. No one dealer would be able to give this assessment as well –the dealers are all idiots from the perspective of sound understanding and they are too ignorant from audio-intellectual perspective. So, since the Reed offer different options the results of those options shall be explained by Reed marketing in teams of user benefits (if the read people do know it themselves of cause).
I am not picking on Reed specifically, they are very broad demands I would have to any tonearm manufacturer.
The next subject of my bitching is that I still waiting a tonearm manufacturer with bolls would show up but they I see do not exist. If I manufacture a tonearm and if I feel that my tonearm is sonically good then I would make a statement where I would position my tonearm in sonic hierarchy to other tonearms. For instance I consider the best sonic tonearm of all time was SME 3012, some might disagree but they are clueless and they are worthless to talk with them about tonearms sound. So, I make a tonearm and if I feel that my tonearm is better than 3012 then why wouldn’t I enumerate the very specific sonic advantages my tonearm has over 3012? Of course I would – this is how the things shall be sold in my view. Where is the Reed's and other's statement about the sound of thier tonearm in relation to 3012? Not there….
"I wish I could score everything for horns." - Richard Wagner. "Our writing equipment takes part in the forming of our thoughts." - Friedrich Nietzsche