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A few days ago I spoke with a guy that I know form LA who told me about a story about his good friend who started many years ago an audio business in CA. He said that the guy initially hag a genuine interest in sound and music but since years pass by the guy got converted into a completely dead and boring audio retailer with whom practically imposable even to talk about sound.  I do not know the guy and we all know countless stories like this. However, after this conversation something suddenly made me to look at the circle of people that I personally know, the people who plugged in one way or another way into audio industry.

I have been observing the high-end audio industry sine 1994 (before I “did audio” but luckily I did not know about the industry existence). I am trying to recall the high-end industry human engagements that I was involved, the quality of those engagements and the “load” of those relationships. My primary attention in that assessment of that “load” was the people’s understanding of audio as an expressive and exploring means and thier ability to communicate about thier understanding with others.

An interesting observation I made. Each single person I know or knew, who in one or another way plugged into industry (manufacturers, designers, dealers, distributors, marketing folks, retails, free-lance heater, publishers and so on…), was boring like hell and was absolutely impotent to express any view on audio that would not be predictable, banal and severally conditions. It is interesting that their zombie-reaction happened about a very broad spectrum of audio subjects. Those people when they approach to a subject they do not really expose data or facts to a naturally random consciousness but they begin to manipulate their own minds among own fears with attempt to manage damage control. As the result this expression and actions were always highly predictable, highly none-real with a complete luck of any character.

I generally have a rule do no engage myself in talk about audio with any industry players - thier level and ability of understand the subjects is superbly primitive and dealing with then is really a waste of time. I rather prefer they to share with me all newest rumors “who did who in the industry” and after allowing to those Morons a minor patronizing of myself I let them go. Really, there is nothing further to talk with them, to expect from them or to teach them. They are, by venture of own professional fears, completely disqualified themselves from any ability to become a valuable asset in audio thinking.

So, boys and girls, a free advise for you that would save you a lot of time and disappointments. When you meet a person from mouth of whom you pick the words like: loudspeakers, amplifiers, music reproduction or any other semantics of audio jargon than the very first thing you shell do would be learn how the person related to audio industry. If s/he “were in” then tap the person’s shoulder saying: “It is OK” and then…. walk.

Rgs,
Romy the Cat

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