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In the Bidat there was a question about the possible price for off the wall DAC that performs well.

http://www.GoodSoundClub.com/TreeItem.aspx?PostID=7159 

That lead me to think wider – why do not we base our pricing policies and strategies ONLY upon the performance of the audio. It sound ridicules but is it how it must be?

Well, let me introduce you with my own ridicules world. A couple years ago a guy approached me as asked me to sell him my very first original full range Melquiades since I built another one. I felt kind of strange.  I did not needed to sell it but I did not need those amps to collect dust as well, so how much should I ask for it?

I did spend a substantial amount of efforts to convince the guy do not buy Melquiades. The Milq circuitry was public at that time; I told how much the parts cost for that amp and was willing to give him all sources to get them and assist to him or his builders to build a pair of Milqs. The guy refused and he what my specific amp. I was kind of intrigues and it was a nice gratification, so I proposed him to borrow my unused Milqs amps and try it for a few weeks. The guy sopped by, pick them up and in few weeks he told that he would like to keep it. Interning that up to that time we had no definitive conversation about price. They I found a solution. I told him that he need to sell him current SETs and if he feel that my Milqs are better then I should get all money that he will be getting for his current amps.  It was the deal.

Now, that opens a very interesting concussion. The price of high-end equipment shell be: the prices of competitor that the equipment defeat + the extrapolative value of sonic advantages and benefits that the component has over it’s competitor.

I think this is the only way how audio should be priced. What is interning is that using this guidance we would very soon learn that there are very few truly high-end audio performers. If tennis plays have rating that they need constantly support by actual performance on court then why high-end audio equipment can’t compete in the same way for the higher price?

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