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In the Forum: Horn-Loaded Speakers
In the Thread: The most promising “best” commercial speaker
Post Subject: The hornier the merrier…Posted by Romy the Cat on: 7/9/2007

 Jim Smith wrote:
You said, "I think the Cessaro folks shell recognize you as a quite valuable asset to explore US market."

I'm curious as to what grounds you have for making such a statement. 

I've never had a single contact from them, tentative or otherwise.
Come on, Jim, are you forcing me to participate in public spreading compliments to you? I presume that Cessaro people in one way or other read this site and I do not mind to share what I think.

For any foreign manufacturer who might assess the pool of available marketing professionals as their candidates for prospective US distributor it would worth to learn the legacy of recent horns sale in United States. There are a great number of horns and “so-called horn” manufacturers in US but practically all of them are targeted for very different segment of prospective customers - the bottomeaters. Obviously the Cessaro Gammas, at least financially, are not willing to target the same customers as US's  "half-ass horns" manufacturers do. You know it, they know it and everyone knows it. There is no one in US today who manufacture REAL horns as well there are no one in US today who can sell REAL horns. The selling of the REAL horns is not a process of just selling them but rather a process of igniting a large marketing campaign, creation a sort of buying frenzy, which would force  the typical audio-Morons™ to revise their years-built generally negative prejudgment toward the horns topology. Jim, who is in contemporary US marketing are better positioned than you to do it? You did break some ice with Avantgarde, with great marketing and financial success, and you have all credibility in the world to continue your marketing horno-journey with more worthy products.  I do not know if Cessaro are more worthy products - I never heard them - but as I said in the beginning of this thread: according to what I know about horns  (and nowadays I am not a lightweight horn player),  the Gammas preliminary looks as the most promising commercial loudspeakers I have seen so far. If even to disregard the Cessaro’s bass channels then using their horns and applying some of my Injection Techniques I feel that Cessaro might perform very interesting. (Injection Techniques are available for licensing via donations toward the local shelters for the homeless Felines).

Saying all of it I pursue no other motivations than facilitating for people the opportunity to be exposed to more divert or perhaps better horns solutions. I would be glad if Cessaro will be able to “cook” something in US. At least then, I'll have a chance to listen the Gammas and will have opportunity to bitch about “other compromised horn design”.

Rgs, Romy the Cat

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