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In the Forum: Audio Discussions
In the Thread: RMAF06 Show Report
Post Subject: Re: The shows: how to make a Cat to scream.Posted by hagtech on: 10/31/2006
 smith wrote:
CES yields a very poor ROI


I will defer to your judgement, as you certainly have done more shows than I.  CES is indeed a different beast from the others.  Been wondering how I can possibly afford it myself.  As it is, I've only done three shows, pretty much every other year, which is all my budget has allowed.  Yet for me, the shows have been very positive experiences.  Usually I make enough sales at the show to cover costs.  So that helps.

I guess it is the unmeasurable intangibles that I think really make them worthwhile.  The brand promotion, discovery, attention from reviewers and press.  You are correct that just being seen helps.  Perhaps the more established brands view it more as a defensive move.  Indeed, I missed that perspective.  Maybe that's why CJ usually has a static display - no sound?

 cat wrote:
I think that despite everything Better Sound still is the major motivation force that sells


That's a relief.  I sure hope you are correct on this point.  With some of the comments I got, you'd think "eye-candy" is the premier aspect.

jh

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