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In the Forum: Audio Discussions
In the Thread: Here's what's REALLY wrong with reviews and reviewers
Post Subject: More on audio reviewing vs. musical reviewing.Posted by Romy the Cat on: 7/3/2006

We see two errors here also.

 clarkjohnsen wrote:
Very often a reviewer will find an item at a show that he wants to review, or a manufacturer will approach him, of a friend will tell him about some thing. In fact, those happen more often than an assigned review.

Actually it is irrelevant who approach who, although it is not always as you describe. I know situation when products were taken under review to the reviewing houses and were found to perform very purely. So, what the administrators of the reviewing houses did? They dropped the review and gave the equipment to reviewers in this staff who they consider “lessen demands”, in order the equipment to receive a favorable press. As the result a crappy performing equipment get a drooling reviews from a “respected source”. This is very much explanation why the reviewing houses practically never has in this staff high demands, knowledgeable and “serious” reviewers – because the majority of audio equipment is joke out there and the poor level of audio should be matched in reviewing houses by a primitive and low demands reviewing workforce. I’m not talking about the satiations when “a reviewer approach manufacturer at the show”. This entire business is so screwdly well-oiled that any dirt-chip reviewer with audio IQ of a pterodactyl knows that he sit in the middle of extortion chain and any manufacturer by releasing a product is obliged to pay his dues to the industry marketing.

Continuing my observation about music reviews and audio reviews it is impossible do not mention that music reviews and audio review server completely different objectives. The music review, the theatrical reviews, even movie reviews or even car reviews are bitchy, demanding and made to filter our poor results and to deliver to a consumer better products. Contrary the audio reviews mean completely different: they mean to incentive and to encourage a consumer to buy into products “as is”, treating the consumer’s prospective benefits with immoral contempt and criminal arrogance.

 clarkjohnsen wrote:
And if you don't see much mention made of equipment not worth reviewing, isn't that self-explanatory?

Quite opposite. I see a LOT of mentioning made of equipment not worth reviewing. Yes it is self-explanatory.

The Cat

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