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In the Forum: Horn-Loaded Speakers
In the Thread: High End Munich 2014 impressions ....

Post Subject: Some Magico history.Posted by Romy the Cat on: 5/22/2014

Stitch wrote:
Magico started very fast from unknown brand to a very well known brand. They must have investors that they can afford the marketing (I guess). Family business manufacturers can not afford that, no matter how good their products are. No one cares in that business about "good" or better...You can offer the best speaker in the world for 10k and no one wants to have it. The demand starts with positive reviews, positive "private" opinions from "reviewers, Class A listing in Stereophile and so on and on... And of course, when the 10k speaker really is the best on that planet, it will get no reputation. The Designer has to make a new "improved" model for 150.000$. That is serious and then the Fan group will grow ... And every Magico Speaker I listened to gave me the impression that listening to music is pain. But I also know owners who tell me that their Magico speakers are the best development after sliced bred ...

Magico was stated in 2006 by a wealthy Israeli guy, Alon Wolf. I do not remember, somebody told me where he make money: if I am not mistaken it was bridges restoration, or certification, or fixing, anyhow it was some industrial field that has no relation to audio. Back in 2005 he showed up with computer sketches of loudspeakers and made some bold claims. I did speak with him at that time and he sounded like a complete profane. Perhaps in the field where he had some understanding he was more suitable but as soon he opened his mouth about audio he sound like New Rich Russian from 90s. In 2006 he hired Yair Tammam another Israeli guy. Yair is true professional designer, intelligent, capable, in a way brilliant but not so much loaded musically-culturally. Yair was alway in the shadow but he made each and single Magico design and Alon fancied everything and was running from dealer to dealer, from editor to editor, from reviewer to reviewer and was building the friendly environment into wish they would plant new company idea. The moment was very right at that time. The 2002-2006 the US audio morons were saturated with idea Kharmas loudspeaker. It was a typical fake campaign, right people where place in the right location, right peoples were blabbing this mouth and the army of idiots out there were buying Kharma crap like no tomorrow. Usually this typical audiophile tripe stupidity last a few years, so in the end of 2005 the Patricia Barber admirers in their closets begin to feel that they were mislead. So, the very same people who made US audio cretins to subscribe Kharmas messiah were bought to sell Magico messiah. well, the Kharma were instantly demoted new green light was lit for Magico.

I am not a part of those stupid trends and under normal circumstances I care about this bad products not about players behind the products. I hated Kharma but I like and respect the guy who make Kharma . He did nothing wrong: he make the best products he knew off and it is not a big deal that my vision of "better" loudspeaker is different then his. With Magico it is different. The Magico products sound quite badly, I did invest time to listen them when they show up. However, what Magico did was highly unethical and very malignant behavior that very clearly indicate what kind scams they are. Back to 2008 I think they had a model that made a lot of noise and I decided to listen it. I asked a guy I know, a deeply vested audio inquiry player, who had that model in a very good setting to let me to listen it. So I did and concluded that the speakers were a joke. The owner, knowing my reputation asked me do not divulge our relationship and do not let people know that I was hearing that Magico at his place. Anyhow, in a few months at some forum, I do not even remember were it was a fight between, a bunch of idiots, including Jonathan Vallin who were drooling over themselves about that new Magico and me who insisted that they are ignorant and foolish. Suddenly Alon Wolf come to that forum and insisted that I can't not make those comments as he is absolutely convinced that I never heard his loudspeakers. He was well-informed when I heard the speakers, under which condition and the nature of non-disclosure agreement I had with the system owner. Well, I do not know how you but for me this behavior is a testimony that the person is a human waste with all consequence. As far as I concern I would be fine if the douchebag Alon Wolf would tomorrow chock to death on his glorified saliva, the sound of his chocking would be the best description to me of how Magico sound. Being a nice guy I wish the very same to each full who even bought Magico as beside my personal hate of the company's owner I do feel that Magico house sound is a perfect sonic depicture of what is sonically wrong in today audio.
Rgs,
Romy the Cat

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