| Atma-Sphere | Lying in a bathroom with the bathtub filled with motor oil. |
| Spectral | Begging for any liquid after a trip though the desert and receiving the glass filled with sand instead of water. |
| Audio Research | Wandering though the woods, losing the way and trying to recognize a familiar road but being unable due to heavy fog…. |
| McIntosh | Chewing cotton. |
| Classe, McCormack | Making love for money with a 700 pound women and after the mission is accomplished realizing that you are going to do it for the rest of your life. |
| BAT | Smelling a wet dog |
| Dunlavy | To adopt an elephant and to be happy that your pet creates a larger bowel movement than your neighbor’s dog. |
| Theta | Trying to taste wine in a dirty public restroom. |
| Mark Levinson | Keeping a bare 120V wire between the teeth. |
| MBL | Watching the play of the German soccer team. |
| Bang & Olufsen | Having a candle-lit dinner in McDonalds. |
| Aural Symphonics | Working in the office during the Fire Alarm Drill. |
| Burmester | Navigating a sailboat with triple the amount of ballast. |
| Aerial Acoustics | Running a marathon holding a mouth full of water during the whole distance. |
| Revel | Spending a weekend attaching the Mercedes emblem to a Volkswagen Beatle. |
| Meridian | Licking a cold and wet glass. |
| Cary Audio | An attempt to play tennis with a racket without strings. |
| Pass | Leaving for a bike trip with a broken bicycle, wet socks, miserable companions and having no idea where to go. |
| Bryston | Attempting to fly an aircraft with perfectly functional engines but without a propeller. |
| Kimber | Eating sushi with ketchup. |
| Martin-Logan | Musical prescription after third heart attack. |
| Stereophile Magazine | Being raped, receiving an invoice for “the service” and then sending the check out. |
| Krell | Buying $500 bottle wine, cracking the bottle's neck while opening it, and drinking the wine knowing that there is some glass inside… |
| Red Rose Music | Eating the marinated pickles with honey. |
| MIT Cables | Being incarcerated in a sensory deprivation chamber. |
| JM Labs | Trying t o play tennis on an indoor court that's surrounded by a huge, fragile glass window. |
| 5.1 Sound | Writing a document for 6 hours, having the computer crash, then realizing that the autosave feature was turned off. |
| Sunfire | Waiting for the results of a Pregnancy Test during the whole listening session. |
| Sugden | Equipment that sounds remarkably similar to the phonetic pronunciation of the company’s name. |
| Copland | An attempt to hammer a nail into the wall with a hammer that has no handle.>> |
| B&W | Having a sheet of thin cigarette paper between yourself and the speakers during listening. |
| PAD | Meeting somebody from your home town during vacation in a land far away. |
| Tara Lab | Eating frozen Gefiltah Fish. |
| Linn | Wearing somebody else's suit. |
| Cello | Eating soup cooked by this recipe: 1 Gallon of Distilled Water, 0.5 pound of aluminum shaving, 10 ounces of rusty iron nails, 6 ounces of white plastic, 10 ounces of copper, Boil for 2 hours and serve chilled close to frozen. |
| Naim | Listening to music "around the corner" |
| Rega | An attempt to deliver a speech with sealed lips. |
| Chord | Listening to a model's wisdom. |
| Audio dealers | Eating a Boston Cream Donut while suffering from diabetes. |
| Unison Research | Wearing pants with huge holes in the pockets. |
| Plinus | Having an upset stomach during honeymoon night. |
| Beauhorn | To confuse partner’s sex. |
| CAT | To listen to an orchestra sitting upside-down. |
| CJ | Undercooked vacuum "Oops" dipped into marketing Vaseline. |
| Audio Note | To learn that the toilet booth that you're in has no toilet paper but a manual how to use it. |
| Passive preamp | An attempt to make dying horse pull 6000 tons railway train. |
| Tenor | Saying wrong things in unfamiliar language with the very best intentions |